Bombardier’s new logo is part of a growing trend: naming your logo

The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is called the “Mach,” in line with the company’s description of the logo as the silhouette of an aircraft breaking the sound barrier. Certain logos have been acquiring names of various sorts for quite some time now. Perhaps the best-known logo sobriquet belongs to Nike’s “Swoosh.” Its name...